Traveling to South Korea is an experience like no other, and bringing back the right souvenirs ensures you can share the magic of Korea with friends, family—or just keep it for yourself. From beauty treasures to cultural keepsakes, this guide dives deep into the best souvenirs to pick up while exploring the Land of the Morning Calm.

Best souvenirs from South Korea
1. K-Beauty Products: Skincare and Innovation at Its Finest
South Korea is the global epicenter of beauty innovation, and its skincare and makeup products are adored worldwide. Korean beauty emphasizes natural ingredients, flawless results, and fun, colorful packaging.
Look out for brands like Innisfree, Etude House, and Laneige. Sheet masks, serums, and cushion foundations make for practical, lightweight souvenirs. Bonus: They’re often available in travel-friendly sets!
Must-Buy K-Beauty Souvenirs:
- Sheet Masks: Affordable and effective, they come in varieties targeting hydration, anti-aging, brightening, and more. Try ones with unique ingredients like snail mucin or ginseng.
- Cushion Foundations: Compact and convenient, cushion compacts are perfect for flawless coverage with SPF protection. Hera and Laneige offer high-quality options. At Laneige, you can even book a color matching consultation and get your own customized foundation: Bespoke NEO.
- Serums and Ampoules: Look for serums packed with hyaluronic acid, vitamin C, or centella asiatica for effective skincare.
- Lip Tints: Lightweight, pigmented, and long-lasting, Korean lip tints from brands like Peripera or Romand are a makeup must-have.
Who Would Love This?
K-Beauty products are the perfect gift for beauty enthusiasts or anyone curious about skincare. The attractive packaging also makes them ideal for gifting—who wouldn’t love a set of vibrant sheet masks or a chic lipstick?
Pro Tip
Check out Olive Young for sales!

2. Stationery: A Haven for Creativity Lovers
Korean stationery is where functionality meets adorable design. It is a haven for anyone who loves to journal, doodle, or organize. Whether you’re a fan of journaling or just love cute desk supplies, you’ll find something irresistible. Visit stores like Artbox or 10×10 for quirky pens, washi tape, and planners with creative designs. The quality is top-notch, and the prices are budget-friendly.
Must-Buy Stationery Souvenirs:
- Planners and Journals: Thoughtfully designed with layouts for goal setting, habit tracking, and daily planning.
- Pens and Markers: Choose from gel pens in pastel colors, multi-tip markers, and character-themed pens.
- Decorative Stickers and Washi Tape: Perfect for scrapbooking, bullet journaling, or decorating just about anything.
Who Would Love This?
Stationery makes a thoughtful gift for students, professionals, or anyone with a creative streak. It’s also great (not just) for kids, thanks to the fun designs featuring characters like Kakao Friends or Line Friends.

3. Traditional Handicrafts: A Glimpse into Korean Heritage
Traditional Korean handicrafts are a meaningful way to connect with the country’s rich cultural history. These items often reflect centuries-old techniques and artistry passed down through generations.
Must-Buy Handicrafts:
- 한지 Hanji (Korean Paper): Durable and beautiful, hanji is used for making lamps, notebooks, and even umbrellas. It symbolizes resilience and creativity.
- 고려도자기 Goryeo Ware or Celadon Ceramics: Known for their distinctive jade-green glaze, celadon pieces are elegant and timeless. Small vases or tea cups make excellent souvenirs.
- 보자기 Bojagi (Wrapping Cloths): Traditionally used to wrap gifts or store valuables, bojagi has a modern twist today, with bold colors and patterns.
- 노리개 Norigae (Traditional Pendants): These charms were once worn with hanbok (traditional Korean clothing) and are now a symbol of good luck and prosperity.
Who Would Love This?
Traditional handicrafts are ideal for history buffs, art lovers, and anyone who appreciates thoughtful, handmade gifts. They’re also perfect for eco-conscious friends (hello, reusable wrapping cloths!).
Pro Tip
You can find classes to make your own 노리개 Norigae in Insadong so you can learn a new craft, have an interesting experience, and get souvenirs out of it! Win-win-win!

4. Hallyu Products: Celebrate Korea’s Pop Culture Boom
The Hallyu wave has captivated millions worldwide, making South Korea a dream destination for fans of K-pop, K-dramas, and more. From albums to character goods, the options are endless. Head to stores like SM Town or Kyobo Book Centre to find:
Must-Buy Hallyu Souvenirs:
- K-Pop Albums and Merchandise: Packed with goodies like posters, photocards, and stickers, these are a must-have for fans.
- Drama-Themed Items: Find OSTs, DVDs, and items inspired by shows like Extraordinary Attorney Woo or Descendants of the Sun.
- BT21 and Kakao Friends Merchandise: Plush toys, keychains, and stationery featuring beloved characters like RJ or Ryan.
Who Would Love This?
This is the ultimate gift for K-pop stans or drama addicts. Even those unfamiliar with Hallyu culture will appreciate the adorable design of character goods!

5. Food: Savor the Flavors of Korea
Korean cuisine is world-renowned, and bringing back edible souvenirs ensures you can relive those delicious moments at home—or share them with others.
Must-Buy Food Souvenirs:
- 김치 Kimchi: Travel-friendly, vacuum-packed versions are widely available.
- Snacks: From Honey Butter Chips to Choco Pies, Korean snacks are beloved for their unique flavors.
- Traditional Sweets: Yakgwa 약과 (honey cookies) or dasik 다식 (pressed cookies) are tasty treats with cultural significance.
- Instant Noodles: Popular options like Nongshim’s Shin Ramyun are perfect for quick meals.
- Tea: Herbal teas like omija (five-flavor berry) or ginseng tea make elegant gifts.
Who Would Love This?
Food souvenirs are a hit with just about anyone. For friends and family who couldn’t join you on the trip, it’s a way to let them experience the taste of Korea!
Pro Tip
Check customs regulations before buying perishable items! Also: As I’ve learnt from the plethora of signs at Incheon airport, Kimchi is not allowed in your carry-on luggage.

6. Traditional Liquor: Raise a Glass to Korean Culture
Korea’s alcoholic beverages are as diverse as its cuisine, offering a range of flavors and traditions.
Must-Buy Traditional Liquors:
- 소주 Soju: While the fruity varieties are popular, premium soju like Hwayo is a great pick for gifting.
- 막걸리 Makgeolli: This sweet, slightly fizzy rice wine is a favorite among locals and pairs beautifully with savory dishes.
- 청주 Cheongju: A clear rice wine often served during ceremonies, cheongju offers a refined taste.
Who Would Love This?
Traditional liquors make excellent gifts for anyone who loves exploring new drinks or hosting dinner parties. It’s also a great way to bring home a piece of Korea’s dining culture.
Pro Tip
You can experience as well as make your own alcohol at The Sool Company in Seoul. They offer various tasting tours and brewing classes. I’ve attended a Makgeolli 막걸리 making class in the past and had a great time! 🙂

Best Places to Shop for Souvenirs in South Korea
- Insadong: Perfect for traditional crafts, hanji, and antiques.
- Myeongdong: A hub for K-beauty, fashion, and K-pop goods.
- Dongdaemun Market: Find everything from textiles to accessories.
- Lotte Mart and Duty-Free Shops: Convenient for last-minute snacks and cosmetics.
- Hongdae: Ideal for trendy and unique gifts with a youthful vibe.
You’re more into crafts, unique experiences, and making your own keepsakes? Check out my blog post about the best DIY souvenirs from South Korea.
Final Thoughts
From traditional handicrafts to modern Hallyu goods, South Korea offers a range of souvenirs that reflect its unique culture and style. Whether you’re shopping for yourself or loved ones, these items make for meaningful mementos of your trip.
Which souvenir is your favorite?
Interested in learning more about Korean culture? Check out my blog posts about Dancheong, making your own DIY souvenirs, Korean Culture with a Twist, Lotus Lantern Festival, and Traditional Children’s Games as seen on Squid Game.
Also, on my blog, you can find posts on 5 must-download apps before your trip to South Korea, how to get from Incheon airport to Seoul city center, and a free printable travel prep checklist.
Are you traveling to South Korea?
Get your eSIM via Saily* to have unlimited data while on vacation and check out NordVPN* to stay protected online or watch your Netflix shows available in your home country. 😉
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